until Texas vs Kansas

Monday, August 29

 

Taking aim

The Longhorn football team has a theme, Take Dead Aim. This is one of the many insightful catch phrases of legendary golf instructor, Harvey Penick. Many of you know Penick as the author of The Little Red Book or maybe as the former coach of Longhorn golf stars Tom Kite and Ben Crenshaw. I love the theme. Mack Brown explains its significance in the linked article. Basically it is a better and less cliché way of saying one game at a time. Anyone who has ever played golf or participated in a season knows this cliché is absolutely true. You play the front nine at even par only to let your mind drift towards your first round in the sixties and before you get to the eighteenth tee you are staring at an eighty. Or you win a few games at the beginning of the season and start dreaming of a national championship. I will continue to take my shots at Mack, the coach, but this is another great decision by Mack, the motivator and Mack, the leader. So, that said, bring on Louisiana-Lafayette.
--AW--

Comments:
Benson signed yesterday....
 
Along with being a good recruiter and coach, Mack is a great marketer - one of the main reasons why you can safely ignore any "Hot Seat" rumors about Mack and his job stability.
 
They sold both maroon and burnt orange fan bracelets last year.

It didnt really catch on then and hopefully it wont this year either.

I read where the "dead aim" bracelets won't be available to the public... but honestly, how hard would it be for me to make them through one of the hundred of t-shirt places near campus.
 
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